Experiment 3: The Mash Up.

Facebook Inc.

The Coca-Cola Company

Take-Two Interactive Software Inc.

                                                                                                                                                  

Facebook continues its conquest of the planet. There are more than two billion global Internet users, according to an industry source, and Facebook stated that its goal is to connect all [of them]. "At this point it's all about 'Grand Theft Auto:V' and the potential earnings power that this game has." Hickey said. "And we think that the Street is under-appreciating the how much profitability it could drive for the overall company." The Coca-Cola Company has always stood for optimism at times of change and progress around the world. Coca-Cola has proudly been there to refresh, invest, partner and bring hope for a better tomorrow.

The Coca-Cola Company is the world’s largest beverage company, led by Coca-Cola, the world's most valuable brand, [the company] rank[s] among the world's top 10 private employers with more than 700,000 system employees. Growth in MAUs depends on our ability to retain our current users, re-engage with inactive users, and add new users, including by extending our reach across mobile platforms. Take-Two Interactive Software raised its revenue forecast for fiscal 2013. The company expected a "strong performance" in 2013 due to its upcoming releases and an aggressive development pipeline, Strauss added. “We continue to invest in growing our user base, particularly in markets where we are relatively less penetrated. We expect MAU growth will benefit from increases in worldwide Internet users, in particular as a result of increasing broadband penetration and usage of mobile devices in developing markets.”

Sources:

Farber, D. June 10, 2012, Facebook Colonization of the World Progress Report, CNET, http://news.cnet.com/8301-1023_3-57450075-93/facebook-colonization-of-the-world-progress-report/

Anon. May 22, 2012, UPDATE 2-Take- Two Raise 2013 Forecast, Reuters, http://www.reuters.com/article/2012/05/22/taketwo-idUSL1E8GMEHV20120522

Corporate Report, June 14, 2012, Coca-Cola Press Releases: Community, Economic Investments in Mayanmar, The Coca-Cola Company,http://www.thecoca-colacompany.com/dynamic/press_center/2012/06/community-economic-investments-in-myanmar.html